As we reach the end of 2023, you can almost hear agriculture’s collective sigh of relief around the countryside as we look forward to what we hope will be a more balanced growing season in 2024. This year saw a return of much-needed moisture, and it’s been amazing to see the difference a more supportive, cooperative Mother Nature has made for the Grow West team, our resilient customers and the communities we all call home. 

As we turn the page to 2024, challenges remain. But generally, renewed optimism has brightened the outlook for northern California agriculture in the new year. At Grow West, that optimism is much more than just a mindset as we move into the new year. It’s how we’ll pivot to make sure we remain a pillar of strength for our customers, workforce and communities.  

A return to adequate water allocations means crop output and quality will likely get back to “normal.” That, in turn, means growers will be hiring more seasonal labor, buying more crop protection products and fertilizer, and generally getting back to “business as usual.” Improved water allocations and a resulting longer growing season than we’ve seen in the last four or five years will also affect how long operations will have additional workers in the area. That means they’ll be investing more in their communities on homes, vehicles and even the basics like groceries. All of those things contribute to the vitality of our Grow West communities, and that’s good for all of us.  

All the while, we’re planning on making similar changes like hiring more interns and working with our employees and others in our communities to get more people involved in agriculture. We’ll also pour more of ourselves into local, regional, state and national agriculture organizations and events. As optimism returns and abounds among growers and others in the industry, we expect to see a lot more familiar and new faces in 2024! 

Just like our grower customers, we will be spending the off-season planning ahead for the next year. While we’re happy and relieved to see prosperity returning to northern California agriculture, we know it won’t be without challenge in 2024. But no matter what lies ahead, you can count on Grow West to be poised with the service and products you need to put success within your reach. 

Here’s to a safe, bountiful and prosperous 2024! 

Best,
Samantha Hanley
Grow West Vice President of Human Resources